It is the price below which the seller will not sell the item.
It is the minimum price that the seller is willing to accept for his item.
In order for you to win a Reserve Price auction successfully, your winning bid must meet or be higher than the reserve price.
If an item holds a reserve price; it is notified to the buyer at the time of placing a bid. Buyer will be informed if the bidding amount is lesser than the reserve price.
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