The Maximum Bid is the bid is you enter every time you bid on an item. When you bid on an Auction what the amount you are entering is the maximum amount you'd be willing to pay for the item. Your maximum amount is kept confidential from other bidders and the sellers and only the incremental bid is displayed. When you are outbid Rediff Auctions will bid on your behalf, using only as much of your bid as per the Bid Increments table or as specified by the seller. This increment is necessary to maintain your high bid position. Note: We will never increment beyond the maximum amount specified by you. If another bidder bids a higher maximum, you will be outbid and should bid again if you really want to win the item.